Sometimes I write letters about stuff that isn't very important in the grand scheme of things. I sent this to the nice folks at Wellesley:
I just wanted to let you know how much I love your apple butter! I am from rural Saskatchewan and some of my neighbours made apple butter when I was a kid, so I was excited to see it on the shelf at my grocery store. I was even more excited when I tasted it - I don't remember my neighbours' apple butter being so sublime! You have definitely figured out the perfect recipe.
Wellesley Apple Butter is now my gift for people who are visiting, or for when I go away -- maple syrup is such a cliche, but apple butter is perfectly local and evocative of Southern Ontario. You make it easy to eat locally!
Congratulations! Amy Brown